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Research papers

Quality standards

The age old complaint of suppliers is that "clients won't pay for quality"; of clients, that "suppliers never define what they mean by quality, so you might just as well buy on price". What can both clients and suppliers do to remedy this...

Catalogue: Seminar 1993: Marketing And International Research
Author: Jane Kallm
June 15, 1993
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Citation

Kallm, J. (1993a, June 15). Quality standards. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/quality-standards